Alibaba Group Holding Ltd (NYSE:BABA) the chinese e-commerce giant, has obtained a total of 14,300 million dollars (13.332 million euros) on “Day of Singles”.
This figure surpasses its own record of last year, when a turnover of 9.340 million dollars (8.729 million euros), according to the multinational.
The holiday of “Day of Singles”, held in China every November 11th as opposed to “Valentine”, represents the biggest shopping event ‘online’ exceeding the volume of sales through Internet phenomena such as Western consumerist the “Black Friday” and “Cyber Monday”.
Alibaba.com said that in the first 18 seconds of the “Day of singles” in China had reached a transaction volume of 15.72 million dollars.
Thus, the Chinese company needed only 12 minutes to reach a turnover of 1,570 million dollars, after the first hour of the event and totaled 3.890 million, an amount 73.8 % were transactions via mobile devices.
Thus, in just 90 minutes, Alibaba.com had achieved a turnover of more than 5,000 million, of which 72% were transactions through mobile devices. “
Daniel Zhang, CEO of Alibaba Group, stressed that China has transformed multinational 11.11 “in a shopping experience through mobile unprecedented.”
The executive said that every 11.11 tests Alibaba infrastructure, recalling that last year the company was able to process 80,000 orders per second at the time of greatest activity.
11.11 purchase festival began in 2009 with 27 market participants as an event for customers and dealers are reconciled online with Tmall.com.
The celebration, which in recent years has become one of the main events for consumers in the Asian giant that take advantage of discounts applied by companies, has allowed Alibaba.com beat all sales records ‘online’.
Alibaba received in the second quarter of its fiscal year, ended September 30, net profit of RMB 22.754 million, almost seven times more than RMB 2.976 million, while its turnover amounted to 22.171 million RMB , 31.7% more than the 16.829 million RMB last year.
In the whole of the first six months of its fiscal year, the company founded by Jack Ma earned a net profit of 53.597 million RMB. 3.5 times more than a year ago, while its turnover rose by 30.1 % to 42,416,000 RMB.
November 18, 2015 | Categories: Uncategorized | Tags: ALIBABA, Daniel Zhang, RECORDS, sales | Leave a comment
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