GENERAL MILLS STRONG BRANDS WARNING
General Mills, Inc. (GIS), is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in the Minneapolis suburb of Golden Valley, Minnesota. The company markets many well-known North American brands, such as Betty Crocker, Yoplait, Colombo, Totino´s, Pillsbury, Green Giant, Old El Paso, Häagen-Dazs, Cheerios, Trix, Cocoa Puffs and Lucky Charms. Its brand portfolio includes more than 89 other leading U.S. brands and numerous category leaders around the world.
General Mills, it’s relatively resilient to bear markets due to the nature of the business and broad product diversification.
Has important partnerships with Amazon and Wal-Mart for online ordering, which will in the future shift from single item to full basket.
Good is the fact that General Mills always pays a dividend and currently yields 3.14%.
Revenue and net income over the past three fiscal years:
(FY2013: Revenue=$17,7B. // Net Income=$1,9B.) (FY2014: Revenue=$17,9B. // Net Income=$1,8B.) (FY2015: Revenue=$17,6B. // Net Income=$1,2B.)
GIS has appreciated 12.19% over the past year as well as 1,540% since its IPO.
It isn’t likely to appreciate in a bear market environment, but the long-term performance should remain intact.
In terms of technical analysis the title ended last week in warning phase
Read more:
http://investors.generalmills.com/
VISA IN A WARNING LEVEL
VISA Inc. ( V – NYSE DJI / S&P 500 ) is an American multinational financial services corporation headquartered in Foster City, California, United States.
It facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards and debit cards.
Visa does not issue cards, extend credit or set rates and fees for consumers; rather, Visa provides financial institutions with Visa-branded payment products that they then use to offer credit, debit, prepaid and cash-access programs to their customers. In 2008, according to The Nilson Report, Visa held a 38.3% market share of the credit card marketplace and 60.7% of the debit card marketplace in the United States. In 2009, Visa’s global network (known as VisaNet) processed 62 billion transactions with a total volume of $4.4 trillion.
Visa has operations across Australia, Oceania, Asia-Pacific, North America, Central and South America, the Caribbean, Western Europe, Central and Eastern Europe, Africa and Middle East.
Visa Europe is a separate membership entity that is an exclusive licensee of Visa Inc.’s trademarks and technology in the European region, issuing cards such as Visa Debit and Visa Credit.
In terms of technical analysis, this is a WARNING LEVEL.
The company core business is based on payment services
VISA as a MARKET VALUE of 142.31Bn$
The labor force includes 9500 EMPLOYEES.
The TURNOVER in 2014 was 13.2Bn$ and in 2015 the ESTIMATED TURNOVER is 14.1Bn$.
The NET INCOME in 2014 was 5.6Bn$ and in 2015 the ESTIMATED NET INCOME is 6.5Bn$.
His NET FINANCIAL POSITION is POSITIVE with 6449Mn$ in Cash.
Company RISK BETA is HIGH = 1.1
The PRICE EARNINGS are NOT SO GOOD = 32.5 (sector average = 6 ).
PRICE BOOK VALUE is GOOD = 6.3 (sector average = 8.1 ).
DIVIDEND YIELD is NOT SO GOOD = 0.6% (sector average = 13.1%).
The average PRICE SALES is HIGH = 13.6$ (sector average = 11$).
The ENTERPRISE MULTIPLE is GOOD = 14.9 (sector average = 18.1 ).
CURRENT RATIO is NOT SO GOOD = 1.6 (sector average = 2.6 ).
Comparing with the sector average, at this levels it IS NOT A GOOD OPPORTUNITY for long term INVESTMENT.
Read more:
HOME DEPOT IN A WARNING LEVEL BUT A OPPORTUNITY OF INVESTMENT
THE HOME DEPOT (HD) is a general retailer. They retail and rent assortment of building materials and home improvement products and services.
It operates many big-box format stores across the United States (including all 50 U.S. states, the District of Columbia, Puerto Rico, the United States Virgin Islands and Guam), all ten provinces of Canada, as well as Mexico. The company is headquartered at the Atlanta Store Support Center in Cobb County, Georgia, in Greater Atlanta.
In terms of overall revenue reported to the U.S. Securities and Exchange Commission, the company is the largest home improvement retailer in the United States, ahead of rival Lowe’s. The store operates out of large warehouse-style buildings averaging 105,000 ft2 (9,755 m2) with megastores operating in larger facilities (the company’s largest store, located in Union, New Jersey
In terms of technical analysis, this is a WARNING LEVEL.
The company core business is warehouse-style stores.
THE HOME DEPOT as a MARKET VALUE of 147.32Bn$
The labor force includes 303.911 EMPLOYEES.
The TURNOVER in 2014 was 82.8Bn$ and in 2015 the ESTIMATED TURNOVER is 86.7Bn$.
The NET INCOME in 2014 was 6.3Bn$ and in 2015 the ESTIMATED NET INCOME is 6.8Bn$.
His NET FINANCIAL POSITION is NEGATIVE with 15.5Bn$ in Debt.
Company RISK BETA is HIGH = 1.1
The PRICE EARNINGS are GOOD = 23 (sector average = 40).
PRICE BOOK VALUE is NOT SO GOOD = 16 (sector average = 10.1).
DIVIDEND YIELD is GOOD = 1.9% (sector average = 1.1%).
The average PRICE SALES is LOW = 1.8$ (sector average = 1.9$).
The ENTERPRISE MULTIPLE is GOOD = 12.7 (sector average = 12.6).
CURRENT RATIO is NOT SO GOOD = 1.4 (sector average = 1.7).
Comparing with the sector average, at this levels it IS A OPPORTUNITY for long term INVESTMENT.
Read more:
http://ir.homedepot.com/phoenix.zhtml?c=63646&p=irol-irhome
ADOBE IN A WARNING LEVEL
ADOBE SYSTEMS develops software solutions for web and print publishing.
In terms of technical analysis, this is a WARNING LEVEL.
The company core business is based in digital media.
ADOBE as a MARKET VALUE of 40.85Bn$
The labor force includes 12499 EMPLOYEES.
The TURNOVER in 2014 was 4.3Bn$ and in 2015 the ESTIMATED TURNOVER is 4.9Bn$.
The NET INCOME in 2014 was 0.4Bn$ and in 2015 the ESTIMATED NET INCOME is 1.1Bn$.
His NET FINANCIAL POSITION is POSITIVE with 2225.3Mn$ in Cash.
Company RISK BETA is FLAT = 1
The PRICE EARNINGS are NOT GOOD = 119 (sector average = 5.3).
PRICE BOOK VALUE is NOT SO GOOD = 6.2 (sector average = 5.6).
DIVIDEND YIELD is NOT SO GOOD = 0% (sector average = 0.3%).
The average PRICE SALES is HIGH = 9.7$ (sector average = 3.1$).
The ENTERPRISE MULTIPLE is NOT SO GOOD = 47.8 (sector average = 38.7).
CURRENT RATIO is GOOD = 1.8 (sector average = 1.7).
Comparing with the sector average, at this levels it IS NOT A GOOD OPPORTUNITY for long term INVESTMENT.
Read more:
http://www.adobe.com/investor-relations.html
BMW WARNING LEVEL
BMW, the automaker giant reported a 20% growth in quarterly revenues to EUR 23,900 mn, with the EBIT to be located in line with market expectations – EUR 2530 mn vs. EUR 2540 mn expected.
The recovery of the European auto sector mitigated the slowdown in sales growth in China.
The company reiterated its outlook for 2015 of strong growth and record figures for sales and operating profit.
According to the international press, the automaker considers a new tram between models i3 and i8. The CEO also indicated that the company is in frequent talks with the IT companies, including Apple.
In terms of technical analysis, this is a WARNING LEVEL.
The title has its support area between €91.30 and €88.53 and the resistance zone in the range €113.52 to €120.33.
Read more:
http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/investor_relations/downloads/downloads.shtml
Earnings Season – Merck Co.
Merck & Co., Inc. (NYSE:MRK) and Merck Sharp & Dohme (MSD) outside the United States and Canada, is an American pharmaceutical company and one of the largest pharmaceutical companies in the world.
The company was established in 1891 as the United States subsidiary of the German company Merck (founded 1668).
Merck & Co. was confiscated by the US government during World War I and subsequently established as an independent American company.
It is the world’s seventh largest pharmaceutical company by market capitalization and revenue.
In terms of technical analysis, this is a WARNING LEVEL.
We are at the earnings season do not miss the opportunity to trade US Shares with low commissions through ActivTrades – Merck & Co. Inc.
Read more:
http://www.merck.com/investors/
https://www.activtrades.co.uk/index.aspx?page=cfds_commissions
ROYAL DUTCH SHELL IS IN A WARNING LEVEL, BUT THERE IS A OPPORTUNITY OF INVESTMENT
Royal Dutch Shell Plc (AMS:RDSA), is an Anglo-Dutch multinational oil and gas company. Shell is vertically integrated and is active in every area of the oil and gas industry, including exploration and production, refining, distribution and marketing, petrochemicals, power generation and trading. It has minor renewable energy activities in the form of biofuels and wind.
In terms of technical analysis, this is a WARNING LEVEL.
The company core business is downstream.
SHELL as a MARKET VALUE of 256.5Bn$
The labor force includes 92000 EMPLOYEES.
The TURNOVER in 2014 was 451.2Bn$.
The NET INCOME in 2013 was 16.4Bn$.
His NET FINANCIAL POSITION is NEGATIVE with 45.3Bn$ in Debt.
Company RISK BETA is LOW = 0.7
The PRICE EARNINGS are GOOD = 12.3 (sector average = 13.5).
PRICE BOOK VALUE is GOOD = 1.4 (sector average = 2).
DIVIDEND YIELD is GOOD = 4.6% (sector average = 2.7%).
The average PRICE SALES is LOW = 0.6$ (sector average = 1.8$).
The ENTERPRISE MULTIPLE is GOOD = 5.6 (sector average = 19.7).
CURRENT RATIO is NOT SO GOOD = 1.2(sector average = 1.3).
Comparing with the sector average, at this levels it IS A GOOD OPPORTUNITY for long term INVESTMENT.
Read more:
http://www.shell.com/global/aboutshell/investor.html
GM IS IN A WARNING LEVEL. THERE IS A OPPORTUNITY OF INVESTMENT
GM – GENERAL MOTORS co, develops, manufactures and markets cars, trucks and parts.
In terms of technical analysis, this is a WARNING LEVEL.
The company core business is based in American cars.
GM as a MARKET VALUE of 57.1Bn$
The labor force includes 216000 EMPLOYEES.
The TURNOVER in 2014 was 154.2Bn$ and in 2015 the ESTIMATED TURNOVER is 149.6Bn$.
The NET INCOME in 2014 was 4.7Bn$ and in 2015 the ESTIMATED NET INCOME is 7.5Bn$.
His NET FINANCIAL POSITION is NEGATIVE with 17.3Bn$ in Debt.
Company RISK BETA is HIGH = 1.1
The PRICE EARNINGS are GOOD = 16.5 (sector average = 20.6).
PRICE BOOK VALUE is GOOD = 1.6 (sector average = 3.1).
DIVIDEND YIELD is GOOD = 3.4% (sector average = 2.1%).
The average PRICE SALES is LOW = 0.4$ (sector average = 1.7$).
The ENTERPRISE MULTIPLE is GOOD = 8.7 (sector average = 20.3).
CURRENT RATIO is NOT SO GOOD = 1.3 (sector average = 1.9).
Comparing with the sector average, at this levels it IS A GOOD OPPORTUNITY for long term INVESTMENT.
Read more:
http://www.gm.com/company/investors.html
HENNES MAURITZ IS IN A WARNING LEVEL BUT A OPPORTUNITY OF INVESTMENT
HENNES MAURITZ is engaged in the sale of clothing, accessories, footwear, cosmetics and home textiles.
In terms of technical analysis, this is a WARNING LEVEL.
The company core business is Clothing & Cosmetics.
HENNES MAURITZ as a MARKET VALUE of 60.5Bn$
The labor force includes 93351 EMPLOYEES.
The TURNOVER in 2014 was 22.4Bn$ and in 2015 the ESTIMATED TURNOVER is 21.8Bn$.
The NET INCOME in 2014 was 3Bn$ and in 2015 the ESTIMATED NET INCOME is 2.7Bn$.
His NET FINANCIAL POSITION is POSITIVE with 2243Mn$ in Cash.
Company RISK BETA is LOW = 0.8
The PRICE EARNINGS are NOT SO GOOD = 22.9 (sector average = 20.2).
PRICE BOOK VALUE is GOOD = 10 (sector average = 22.9).
DIVIDEND YIELD is GOOD = 2.8% (sector average = 1.8%).
The average PRICE SALES is HIGH = 3.6$ (sector average = 1.4$).
The ENTERPRISE MULTIPLE is NOT SO GOOD = 16.7 (sector average = 12.5).
CURRENT RATIO is GOOD = 2.1 (sector average = 1.4).
Comparing with the sector average, at this levels there IS A OPPORTUNITY for long term INVESTMENT.
Read more:
http://about.hm.com/en/About/Investor-Relations.html
GOOGLE IS IN A TECHNICHAL WARNING LEVEL, BUT A OPPORTUNITY OF INVESTMENT.
GOOGLE Inc (NASDAQ:GOOGL) operates as internet portal and search index website.
In terms of technical analysis this is a WARNING LEVEL
The company core business is the search engine.
GOOGLE as a MARKET VALUE of 349,9Bn$
The labor force includes 53600 EMPLOYEES
The TURNOVER in 2014 was 67,7Bn$ and in 2015 the ESTIMATED TURNOVER is 59,8Bn$.
The NET INCOME in 2014 was 13,9Bn$ and in 2015 the ESTIMATED NET INCOME is 19,6Bn$.
His NET FINANCIAL POSITION is Positive 59158Mn$ in Cash.
Company risk BETA is ok = 1.
The PRICE EARNINGS are good = 27,9 (sector average = 29,7).
PRICE BOOK VALUE is good = 3,5 (sector average = 5,8).
DIVIDEND YIELD is not so good = 0% (sector average = 1,2%).
The average PRICE SALES is high = 5,7$ (sector average = 4,8$).
The ENTERPRISE MULTIPLE is good = 14,3 (sector average = 16,9).
CURRENT RATIO is good = 4,8 (sector average = 1,9).
Comparing with the sector average, at this levels it is a good opportunity for long term investment.
Read more:
AMERICAN EXPRESS IN A WARNING LEVEL, A OPPORTUNITY TO INVEST
AMERICAN EXPRESS Company (NYSE:AXP) provides credit card, financial and global travel services.
In terms of technical analysis this is a WARNING LEVEL
The company core business is Card Services
AMERICAN EXPRESS as a MARKET VALUE of 78,4Bn$
The labor force includes 24545 EMPLOYEES
The TURNOVER in 2014 was 35,8Bn$ and in 2015 the ESTIMATED TURNOVER is 33,5Bn$.
The NET INCOME in 2014 was 5,9Bn$ and in 2015 the ESTIMATED NET INCOME is 5,5Bn$.
His NET FINANCIAL POSITION is Negative with 39,4Bn$ in Debt.
Company risk BETA is high = 1,1.
The PRICE EARNINGS are good = 13,5 (sector average = 50,6 ).
PRICE BOOK VALUE is not so good = 3,6 (sector average = 2 ).
DIVIDEND YIELD is not so good = 1,3% (sector average = 2,6% ).
The average PRICE SALES is low = 2,2$ (sector average = 3,8$).
Comparing with the sector average, at this levels there is a opportunity for long term investment.
Read more:
http://ir.americanexpress.com/
bewayopa 
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